Initially brought on to develop an exciting wellness concept for an ancient palace renovation that will launch as a new Oberoi in 2025, this project quickly grew to developing a branded wellness concept that will roll out to the global Oberoi Group properties beginning 2024.
BC developed an exciting concept that is rooted in Ayurvedic philosophies, but uses a framework of contemporary wellness interventions to walk guests through a path of wellness that creates somewhat of a wellness circuit through each Oberoi property.
This project has a full concept creation through to post-opening support work-scope, and includes working with internal architects, external branding companies to deliver a turn-key wellness concept that will elevate Oberoi’s wellness profile without changing its iconic hospitality DNA.
